Skullcandy

SEPTEMBER 2016     PACKAGING

In order to create a package that stands out prominently against competition, we used branding principles to create a geometric shaped package. The vibrant colors with polyart creates a dominant shelf presence for this package.

MARCUS  |  Music Junkie

He is brand loyal to Skullcandy, but gets frustrated when he buys new earbuds and he can’t open them without scissors.

“It’s so hard to open! I hope I don’t cut my hand on
the plastic.”

JARED  |  Boarder

He has always been a fan of Skullcandy and their products. However, he has been getting impatient due to his wires being tangled together.

“I got these headphones 2 weeks ago, and they still have kinks from the packaging.”

DESIGN ITERATIONS

The final design we chose after prototyping was the hexagonal shaped package with vibrant colors and polyart. We then created a dieline and then produced the final product.

OUTSIDE DIELINE

INSIDE DIELINE

FINISHED PRODUCT