SEPTEMBER 2016 PACKAGING
In order to create a package that stands out prominently against competition, we used branding principles to create a geometric shaped package. The vibrant colors with polyart creates a dominant shelf presence for this package.
MARCUS | Music Junkie
He is brand loyal to Skullcandy, but gets frustrated when he buys new earbuds and he can’t open them without scissors.
“It’s so hard to open! I hope I don’t cut my hand on
JARED | Boarder
He has always been a fan of Skullcandy and their products. However, he has been getting impatient due to his wires being tangled together.
“I got these headphones 2 weeks ago, and they still have kinks from the packaging.”
The final design we chose after prototyping was the hexagonal shaped package with vibrant colors and polyart. We then created a dieline and then produced the final product.